On behalf of the Alliance of Automobile Manufacturers, I am writing to applaud Shell’s efforts to reduce the use of poor quality motor oils in the marketplace. The alliance is an association of 11 vehicle manufacturers including BMW Group, Chrysler LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota and Volkswagen. (more)

This 2004 study by the Alliance of Automobile Manufacturers visually reveals differences between higher quality (SL) and lower quality (SA) oils. Today, as API licensed oils continue to improve, this quality gap grows. The SA oils typically lack additives that protect modern engines, yet these oils continue to be sold in the U.S. and may find their way into modern engines, which may cause problems for uninformed consumers. (more)

With the busy summer holiday travel season ahead and millions of Americans going on road trips, motorists need to ensure fuel efficiency, performance and safety before getting out on the open road.  Car and Driver Radio's Alan Taylor discusses all the information drivers need to know and why motor oil matters with FOX 2 Morning News anchor Anqunette "Q" Jamison. (Click to view video)

Have you been to the cereal aisle of a grocery store lately? Chances are, there’s a breakfast cereal for just about any appetite under the sun. Supermarkets have cereal with raisins, peaches, “fresh” strawberries, etc. Good old Lucky Charms (a childhood favorite of an entire generation of Americans) is still around, as are other kid favorites like Trix, Cocoa Puffs and others. Even Shrek has his own cereal brand. (more)

Of all the inventions man has created, few rival the Internal Combustion (IC) engine. This amazing machine does the work of many men by producing horsepower and torque, and does so in a short time and generally with great efficiency. (more)

If the most you think about your motor oil is the cuss words you mutter when you are cleaning up that puddle your race car is constantly dripping on your shop floor, then you are probably leaving horsepower on the table. The manufacturers are learning that lesson, too, with better lubricant blends designed (more)

As automotive service and repair professionals, we all understand why having oil in a vehicle's engine is important, but who really understands the labeling and codes and such that are found on motor oil packaging? Truthfully, there are many different characteristics that certain oils possess. To provide your customers with the best service possible, it's important that you understand the differences and similarities, as well as the labeling system for motor oil. (more)

How do you choose the right oil for your racing or performance engine application? While you don’t have to be a chemist to know there are differences in oil formulations, these variations can be as broad as the type of oil, or as specific as the additive package that is used. (Read the full article on EngineBuilderMag.com)