Benefits of Joining

Motor Oil Matters is designed to ensure motor oil quality from the minute the motor oil’s made to the moment it’s installed in an engine, but the success of the program depends on the dedication of all involved in the motor oil chain, from motor oil marketers to distributors to installers. API’s Engine Oil Licensing and Certification System (EOLCS) has for many years identified marketers that manufacture and sell oils meeting API standards. Now, through Motor Oil Matters, distributors and installers that deliver and install these high-quality oils are receiving the recognition they deserve.

Here's how Motor Oil Matters makes a difference for distributors, installers and consumers.

Distributors that are part of Motor Oil Matters will:

• Become elite members of their industry, ones committed to delivering quality motor oil
• Help level the playing field by preventing inaccurate claims about engine oils
• Discourage other installers from mixing together lesser quality engine oils from other sources
• Be able to promote themselves as Motor Oil Matters Licensed Distributors—something that will differentiate them from other distributors in their area

Installers that purchase from licensed distributors will:

• Show consumers that they are committed to delivering quality motor oil
• Always know the quality of the oil they purchase
• Have the confidence to share this knowledge with their consumers
• Be able to market themselves as installers that only purchase API-quality motor oils

Consumers who know to look for the Motor Oil Matters symbol will:

• Be assured that their vehicles receive high-quality motor oil
• Know they’re choosing to patronize businesses that hold themselves to the highest standards in the industry